An online merchant account is an account that is known as a “Payment Gateway”. It is not a very difficult task to open an online merchant account.
A payment gateway is a software that your web developer or engineer will have to incorporate into your web site.
This is software that may or may not include a shopping cart, a system that allows visitors to your online merchant site to browse through your products and add them to a virtual cart, much like a shopping cart at a super mall.
The visitor will ultimately keep or remove items from the cart and pay for the remaining items through the payment gateway.
A payment gateway may or may not be linked to your merchant bank account. This depends on the type of online merchant solution you have chosen. You may have had the software created especially for your site; in this case the software will naturally accept all credit cards and will be linked to the major credit card processing companies such as VISA or MasterCard.
The software will also be linked to your merchant bank account. Customers can use this software to pay for services and products using credit cards, debit cards and bank transfers.
When someone uses a card or online banking to make a payment the user is connected to the bank that issues the card and the money is transferred to the bank within a matter of days. Nevertheless, you may go ahead and complete the transaction by delivering the product to the customer as the payment will definitely come through.
Online merchant solutions are a way of taking your business to your customers instead of waiting for them to come to you. The online payment systems are an added advantage as anyone will like to have convenience at their fingertips.